Htlif, Page 392.

But you can't face up to that, so you force yourself to believe the bullshit of those that you instinctively know to be liars and you repeat those lies to yourself and to others, hoping that by repeating them often enough and fervently enough you'll attain the godlike statues we accord to those who tell the lies most frequently and most passionately.

But you never do, and even if you could, you wouldn't value it, you'd realize that nobody believes in heroes any more. We know what they only want to sell us something we don't really want and keep from us what we really do need.