Curb 'N' Sneer, Page 238 + 239.

Really, it feels rubbish being a man at the moment -- assuming you base your self-perception on the images pouring from your T.V. set, that is. I know I do, and I'm beginning to feel like scum simply for owning my own testicles. Take adverts. I don't recall attending a meeting where it was decided that all male characters in adverts should be portrayed as pitiful figures of fun, but, nevertheless, that's precisely what's happened: every other commercial on television seems to feature a sassy female character rolling her eyes in dismay at the buffoonish antics on an imbecilic man. In advert-land, boyfriends and husbands are routinely ditched, cheated on, or, in the most offensive example, literally traded in for a sleeker model at a dedicated showroom. Of course, the implicit message is as patronising to women as it is to men -- it's saying, 'Hey, you're a modern women, yeah? You're cleverer than most men, right? Brilliant! Now buy this. Go on, bitch -- buy it.'